Last month Proctor & Gamble(Iams and Eukanuba) announced it’s acquisition of Natura Pet Products(Innova, California Natural, Evo, and Healthwise). This was a huge surprise to both loyal consumers and pet food retailers. Natura Pet has long been a leader in the natural pet food segment. That they would sell to P&G, a company found guilty of animal cruelty, was the unthinkable. Ironically, Iams and Eukanuba were viewed much the sames as Natura Pet back in 1999 when they were purchased by P&G. In the decade since, there has been a sharp decline in both quality and integrity.
Providing high quality natural pet food from trusted manufacturers is a prime objective at Ruff Haus. We support pet food companies that are truly committed to producing the best diets for your animals. It is with regret that we will not be able to recommend Natura Products anymore. They have been a part of Ruff Haus for nearly a decade but their association with P&G signals a change. Ruff Haus will remain committed to the pets we serve first, last, and always.
I know what you’re thinking, “But it’s is the only food that he/she can eat, I can’t switch.” While we understand that some situations are definitely harder than others, there’s no “magic” pet food. Change can happen and it’s good thing. There are many benefits to rotating your pet’s food. In addition to the high quality foods we already carry, we are evaluating several new lines of food that will meet our standards as well as the varied needs of our clients. We stand behind all the food we sell. If your pet won’t eat it, we’ll take it back. So stop in soon and pick up some free samples. Rest assured, we will do our homework and always provide your pets with the best available foods on the market.
Thank you for your continued support.
Rich Forsythe
If you want to learn more about P&G’s involvement with animal cruelty go here:
http://www.iamscruelty.com/introduction.asp
If you want to learn more about human rights allegations against P&G or their use of PVC go here:
http://www.knowmore.org/wiki/index.php?title=Procter_%26_Gamble_Company
If you want the chose from the best pet foods in Chicago go here:
http://ruffhauspets.com/